Are you the boss? All business owners know the importance of marketing and how hard it is to do it well. Modern technology makes the process of promoting your business much easier than it has been in the past, however. Video marketing is one tool for doing this that is highly effective. Keep reading to find out how to use videos for your business.
Any marketing video should be short. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. Long videos should be cut up into segments and posted every few days as a series.
Video marketing is nothing to fear. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. You may want to give a demonstration of the way your products are made or simply speak with viewers.
Marketing through videos helps maintain contact with clients. You can ask that customers send in questions so you can create video responses. You may also offer freebies to those whose questions you share.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 20 seconds are crucial. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.
People are constantly searching to learn how-to do or accomplish something. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
When making a video to promote a product, include an active link where they can go to purchase it. This link is ideally within the player. This will keep the link in one place even if your video gets embedded or shared.
Get viewers to take action when viewing your videos. This is known as the “call to action” in online marketing lingo. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. For this to work, you must make it easy for your viewers.
Video marketing is one of the best ways to get your name out there. Millions of people are online every day. All of these people are potential customers for you. Use the advice that works best for you. You can increase your business traffic many timers over, and boost your profits substantially. Good luck.
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