While video marketing is pretty new, it’s a very popular type of marketing. With high speed connections becoming the norm, people everywhere are enjoying more online videos. Use videos to your advantage, and find out more about them in this piece.
Video marketing allows you to reach your audience in a very real way. Request that clients ask you questions then respond in video form. Make a contest out of it by giving away some freebies to the customers whose questions you use.
Videos should not be too long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. However, if you are not doing a demonstration, keep the video to under ten minutes.
When producing video content, don’t fret too much about production values. A high production value does not actually equate to getting a good return on what you invest into it. Even major computer manufacturers have found success in using simple videos made by individual employees.
You only have a short time to capture your audience’s attention in video marketing. The first 15 seconds of your video are crucial. Give your viewers a reason to watch the whole thing.
Keep your content interesting. When you create a video for a business it’s important to give out great information that is useful. All the views in the world won’t help you if you content is lousy. People watch videos to be entertained and informed, not bored by a canned sales pitch. Making your videos interesting is a great way to increase traffic.
Always have your opt-in information available on the same page as your video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
You need to maintain a consistent and specific tone in your videos. How-to videos are not necessarily better than a funny one. You must be considering the product and also the specific demographic. Consider these things, as well as your image, whenever you are thinking of your business tone.
Ask those who you view your video to do something. This is generally known as a “call to action”. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. You just need to ensure that viewers can do this easily.
Never overlook your video content analytics. Use this to track views and your audience traffic patterns. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
After you have assembled lots of information and feedback about your own videos, create another one! Analyze your results and use them to create an even more effective video the next time. Make adjustments to the content, polish dialogue and upgrade equipment if possible. Each version will be better than the one before it!
Don’t forget that you need to share your video wherever you can. Send the email to all of your friends and family. Put a blog post onto your site, encouraging your viewers to share your videos. Let current customers know about it by sending an email message or other type of communication. Additionally, post your videos on Facebook, YouTube and other social media sites. Spread the word as much as you can!
As you have now learned, it is not really all that hard to start doing video marketing. All you need to do is find out what you can. When you’ve done your research, you’re ready to begin using video marketing. The only thing left to do is try it!