Online video is the latest frontier in marketing. Almost anyone can obtain the equipment needed to film a brief video and post it online. Rapid Internet connections make videos simple to share. Read on for some tips to get you started with video marketing.
Video marketing shouldn’t be scary. It is not hard to come up with a video as long as you have a camera. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.
Few marketing tactics are as effective as video clips. You could ask the people watching your videos to send you ideas or questions that you can make short web shows about every week. Those who have their questions asked should get a coupon or other reward.
Viral videos need to have awesome content. It’s not about expensive equipment. People will watch and share a video as long as the content is excellent. But, you should still get the best equipment that you can afford.
Most people will not watch a video if it is too long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. However, if you are not doing a demonstration, keep the video to under ten minutes.
Optimize your videos by using keywords. Create a different description and title for each video. You should put keywords in there, as well. Contact information is a must, too.
Screenshots of your business website can be used in the video. This lets viewers see how the site is formatted. Screenshots may be used for how-to videos too. Save screenshots from your computer, and use editing software to compile them into your video.
When you go to a convention or other event, bring along the recording camera. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. You will want someone to tape any speeches you give.
Write down exactly how you want to begin and end the video. You have to clearly say your name, your company, and the topic of the video. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.
Videos are a great way to promote everything you run online, from your storefront to your social media accounts. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. When you cross promote, you’ll build traffic. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
With this knowledge in hand, you should be ready to start your campaign. Use these tips and get recording. You will see that it will bring you new business when you do video marketing.